Petz Enterprises Names Craig Petz
As Vice President of Marketing
Tracy, Calif; - June 24, 2002 - Petz Enterprises, Inc. has announced the hiring of Craig Petz as Vice President of Marketing. The addition of Petz to the executive team strengthens the company's efforts in the online consumer tax preparation and professional tax software markets. In his new role, Petz will lead the company's strategic efforts in the professional and consumer tax markets leading an expansion of the popular TaxBrain Online Tax Center that was launched two years ago and has enjoyed significant success.
"Craig is a proven leader that brings a track record of success in large project management, product management and marketing," said Leroy E. Petz, Sr., CEO of Petz Enterprises. "He has led software marketing and online services projects at a number of companies spanning several industries. This broad level of success and experience will be an important asset to the company as we grow into the consumer tax preparation market."
Craig Petz helped lead the initial launch of the CrossLink Electronic Filing product line at PEI in 1990, one of the first systems put into production in the United States. After departing PEI in 1991, Petz went on to manage the launch of similar systems for Best Programs of Reston, VA and Intuit, Inc. of Mountain View, CA.
Craig Petz joins PEI from SageTree, Incorporated a leader in enterprise Supply Chain Management software based in Irvine, CA where he was responsible for consulting services and later marketing. Prior experience includes work as an enterprise systems consultant to NDC Health Information Services, The Boeing Company and Equifax.
"This is a tremendous opportunity to continue the impressive work PEI has started," said Petz "PEI is well known in the professional tax market for producing efficient, high-quality products for large volume tax preparation. The entry of PEI into the consumer market with TaxBrain is a natural extension of the company's core technologies. Starting in 2003 we'll be expanding the online service to achieve the vision of a virtual tax center that provides first rate services at an exceptional value."
"Until now, the market for consumer tax preparation has been dominated by Intuit with the TurboTaxT product line. But now, the internet has created an entirely new delivery mechanism and a unique opportunity to expand the choices available to the taxpayer," he said.
PEI has completed two very successful seasons providing online tax preparation and filing services that have greatly expanded the company's growth opportunities. Although still in its infancy, the company projects that the market for online tax preparation services will grow to exceed $1 billion over the next five to seven years.
About TaxBrain Online Tax CenterT
The TaxBrain Online Tax Center provides tax advice, tools, and resources all year to help taxpayers manage their tax burden with greater confidence and ease. TaxBrain is the only web-based tax solution that delivers online preparation, filing, professional assistance and representation for taxpayers in all 50 states. Launched in 2000, TaxBrain delivers the vision of a fully integrated tax center that accommodates the schedule and needs of the busy American lifestyle. In 2002, TaxBrain emerged as one of the most popular services for online tax preparation and filing available on the web. For more information, visit www.taxbrain.com.
About Petz Enterprises, Inc.
Petz Enterprises, Inc. (a closely-held California corporation) is a leading provider of tax preparation and filing solutions for the professional and consumer markets, helping to automate and simplify federal, state and local tax compliance.
PEI's Crosslink® line of professional tax software products enable tax practitioners and service bureaus to accurately prepare and file large volumes of individual tax returns. At the IRS Tax Forum, PEI announced the availability of V-TaxT, the world's first online software designed exclusively for professional tax preparers serving large numbers of individuals from multiple locations
Founded in 1974 and based in Tracy, California, PEI is dedicated to serving the needs of the professional tax community and individual taxpayers worldwide. For more information, visit www.petzent.com.
PR Contact Info
John Amaya
T: 209.835.2720 x2506
F: 209.835.0409
jamaya@petzent.com
Craig Petz
VP Marketing
craig@petzent.com
March 2008
